Brand Identity Explained: Haitec Profile Vs Huaihai Profile | Official Brand Introduction

The Official Relationship Between Haitec Profile and Huaihai Profile

Haitec Profile is the official international brand name of Jiangsu Huaihai Profile Technology Co., Ltd. (Huaihai Profile). It is not a new company, nor a separate factory — it is the unified global brand identity launched by our original manufacturing base to better serve international markets.

Founded in 2001, our factory has accumulated 26 years of professional experience focused on the R&D, production, and global sales of high-quality uPVC window and door profiles and complete window system solutions. With mature production lines, stable formula systems, and strict quality control standards, we have long been recognized as a reliable manufacturer in China’s plastic profile industry.

Company Export Development History: From OEM Service to Independent Global Foreign Trade

From 2021, our factory provided stable OEM and manufacturing services for numerous Chinese trading companies. Our uPVC profile products have been exported to multiple countries and regions worldwide, gaining wide market recognition for reliable weather resistance, stable structural performance, and consistent batch quality. During this period, our product quality and production capacity have been fully verified by global end-users and engineering projects.

Starting from 2025, the company officially launched self-operated foreign trade business, facing global clients directly and providing one-stop factory-direct solutions including customized profiles, technical support, and stable bulk supply.

Why We Rebranded: From Huaihai to Haitec Profile for Global Market

The Chinese brand name “Huaihai” is pronounced and written as Huaihai in Pinyin. However, this phonetic spelling is difficult for most international customers to pronounce, remember, and search for, which limits global brand communication and overseas market promotion.

To build a professional, international, and tech-oriented brand image, and to align with global English pronunciation and search habits, our company officially launched the international brand name Haitec Profile in 2025.

The brand word “Haitec” originates from High + Tech, representing our 26-year persistent corporate spirit — Technology-Oriented, Quality-First. It fully demonstrates our long-term commitment to technical innovation, formula optimization, precision extrusion, and high-standard uPVC profile manufacturing.

Unified Brand Identity: Haitec Profile = Huaihai Profile

To clarify global brand recognition:

Haitec Profile is the international English brand of Jiangsu Huaihai Profile Technology Co., Ltd.

All overseas official media platforms, product brochures, promotional materials, outer packaging, product labels, certification documents, and business displays uniformly use Haitec Profile.

There is no change in factory entity, production team, technical formula, production equipment, and quality standard. All products under Haitec Profile continue the 26-year mature manufacturing system of Huaihai Profile, ensuring completely consistent product quality and after-sales service.

Our Consistent Global Commitment

Whether referred to as Huaihai Profile in the Chinese market or Haitec Profile in the global market, we always adhere to technical innovation, strict quality control, and customer-oriented service. With upgraded international brand positioning, Haitec Profile will continue to supply high-performance, anti-aging, weather-resistant uPVC window and door profiles for global residential, commercial, and engineering construction projects.